Scott Gerber is the Principal and Chief Executive Officer of hospitality industry leader, Gerber Group. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Soon after, Scott took the lead in forging a partnership with Starwood Hotels & Resorts to develop the W Hotel brand, which now features Gerber Group venues throughout the U.S. and in select properties internationally. The partnership is widely credited for changing the landscape of the nightlife industry by creating unique, innovative venues that have re-defined ‘hotel bar.’ Today, Scott manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.
Gerber Group encompasses 14 iconic venues under such brands as Whiskey Blue, Whiskey Park, Irvington, Kingside, The Roof and Mr. Purple. Scott oversees the company’s growth, opening two venues this past year: Irvington, a New American bar and restaurant at W New York – Union Square, and Mr. Purple, a rooftop bar and restaurant located on the 15th floor of the new Hotel Indigo Lower East Side.
In addition, Scott manages Gerber Group’s strategic partnerships with Starwood Hotels & Resorts, Host Hotels & Resorts, Noble Investment Group, Viceroy Hotels and Resorts, InterContinental Hotels Group and American Realty Capital.
Scott is widely viewed as a leading entrepreneur in the hospitality industry and has appeared on the popular Fox Business Network show “America’s Nightly Scoreboard,” CNBC’s “Squawk On The Street,” MSNBC’s “Your Business,” and most recently CBS’ “Undercover Boss”. Scott has also been quoted in the Wall Street Journal, USA Today, Forbes, Market Watch, Crain’s New York Business, Bloomberg BusinessWeek, Hotel Business, Nightclub & Bar, and Bar Business Magazine, among others.