Scott Gerber is the Principal and Chief Executive Officer of hospitality and nightlife leader, Gerber Group. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Soon after, Scott took the lead in forging a partnership with Starwood Hotels & Resorts to develop the W Hotel brand, which now features Gerber Group venues throughout the U.S. and in select properties internationally. The partnership is widely credited for changing the landscape of the nightlife industry by creating unique, innovative venues that have re-defined ‘hotel bar.’ Today, Scott manages the company and its full portfolio of properties.
Today, Gerber Group encompasses 18 iconic venues under such brands as Whiskey Blue, Whiskey Park, Living Room, Stone Rose Lounge, THE LCL: Bar & Kitchen, Kingside and The Roof. Scott continues to oversee the company’s growth, having recently opened Kingside and The Roof, a rooftop lounge and outdoor terrace at Viceroy New York on West 57th Street. Gerber Group is also currently consulting for Fred’s at Barneys in both New York and Los Angeles and managing 201 Bar and Restaurant at W New York – Union Square which will be re-concepted in the upcoming months.
In addition, Scott continues to manage Gerber Group’s strategic partnerships with Starwood Hotels & Resorts, Host Hotels & Resorts, W Hotels Worldwide, Westin Hotel & Resorts, Related Companies, Noble Investment Group, Viceroy Hotels and Resorts and American Realty Capital.
Scott is widely viewed as a leading entrepreneur in the hospitality industry and has appeared on the popular Fox Business Network show “America’s Nightly Scoreboard,” CNBC’s “Squawk On The Street,” and MSNBC’s “Your Business.” Scott has also been quoted in the Wall Street Journal, USA Today, Forbes, Market Watch, Crain’s New York Business, Bloomberg BusinessWeek, Hotel Business, Nightclub & Bar, and Bar Business Magazine, among others.